Now, lenses have opened up a world of AR exploration. It first reached the mainstream with the game Pokemon Go in 2016, through which users could interact with Pokemon in the world around them - all through a smartphone screen.įor Snapchat, it all started with the popular AR dog filter in 2016. Simply put, it allows people to superimpose digital content (images, sounds, text) over a real-world environment. ![]() For those who use the lens, this can leave a powerful impression - the right lens can even go viral.Īugmented reality (AR) is a technology that enhances a user’s physical world with computer-generated elements. Instead of offering a static image, lenses can transform the world around the user.
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